Mainstreet Multimedia Rollout
This elaborate multimedia production was created by Leifer-Stieffel to promote the sale and profile of the first effort at interactive television by the telecommunications giant GTE. It was used worldwide by simulating the actual use of the interactive format. GTE was successful in initiating the roll out in many cities, but the timing of the effort was challenged by a yet undeveloped technology that was simply not capable of handling the demand for on demand movies and entertainment.
